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      BASF SE BASF at Vitafoods Europe 2012 innovative concepts and solutions for today and tomorrow

        來源: 點擊次數:1503

       From May 22 to 24, BASF will be presenting its latest concepts and solutions of Human Nutrition at Vitafoods Europe in Geneva (Booth number: 1432). Taking center stage in Geneva will be the global Think Newtrition™ market initiative - innovative ideas and solutions for modern nutrition. The solutions on display - including ingredients that support weight control, offer various health benefits, plus natural and nature-identical coloring agents in new, practical dosage forms - will help BASF's customers to satisfy consumers' wide-ranging demands.

      All around the world, more and more people are becoming aware of their body and are valuing to stay active and healthy. They are paying increasingly attention to what they eat - but the demands of the various consumer groups in terms of a product's taste, consistency and color differ as widely as the groups themselves. This is where Think Newtrition™, BASF Human Nutrition's global market initiative, comes into play: BASF is in constant dialog with partners, consumers and customers to gather and collate information on these diverse needs.

      "This constant open dialog enables us to help our customers to optimize their products for the consumer,or to develop new products to serve current market trends," says Edward Gallagher, Vice President Human Nutrition Europe. "We regard ourselves as a partner of choice who has a deep understanding of the special characteristics, needs, eating habits and requirements of our customers and end consumers. For us, that is and always will be the key factor in developing innovative nutritional products." BASF will showcase at Vitafoods Europe some product examples developed on the basis of the Think Newtrition™ strategy.

      A practical solution for active lifestyles: Tonalin® CLA in ampoules

      Tonalin CLA is the most researched and tested conjugated linoleic acid available today on the market that can help to reduce body fat. 25-ml "Shape Up" ampoules containing this nutritional supplement are especially suitable for active, body-conscious people to cover the daily requirements in a simple and easy way. Since they require no refrigeration, they are also very convenient for people who are on the move or are travelling.

      Omega-3 fatty acids for children and senior citizens

      BASF Human Nutrition will also present two new concepts out of its Omevital - Omega-3 fatty acids range. Omevital products contain the fatty acids EPA and DHA, which have a positive effect on the health and development of the heart, brain and eyes. "Fun Fit Kids" is a tasty chocolate-flavored liquid product designed especially for children's drinks. Omega-3 fatty acids are essential for the positive development of numerous bodily functions in children - the brain, for example, or the eyes. Most children don't like eating fish or swallowing Omega 3 capsules, but "Fun Fit Kids" is a quick and easy way for them to get their daily dose of these precious fatty acids. And to support increased vitality in old age, BASF has developed "Vitality Plus", a product that provides older consumers with their daily requirement of Omega 3 fatty acids and Vitamin D by combining sensory properties with lemon flavor.

      Energy in a pocket-sized format

      Across the world, the demand for energy drinks keeps growing. Young people and young professionals are particularly keen on combining active lifestyles with peak performance. BASF's new Energy Chewing Gum is a formulation that delivers energy aplenty in a practical, pocket-sized format, and that help enhance concentration and performance, fast and at any time. The combination of menthol, caffeine and Vitamin B5 ensures a fresh taste, and provides an individual performance boost that can be tailored to suit the individual's needs. The Energy Chewing Gumcontains 50 percent of the body's daily requirement of B-vitamins.

      Natural alternatives to coloring agents

      One of the challenges of today's market is to provide attractive colors without the use of synthetic coloring agents. Manufacturers are therefore looking for natural and nature-identical ingredients for their nutritional products - and BASF has a wide-ranging portfolio in this field. The "Sweet Arrows" fruit gums show examples for the range of colors that can be obtained using beta-carotene, lycopene and lutein. The fruit gums combine exciting colors and tastes with health benefits, and are available in lemon, orange and raspberry flavors.

      Phytosterols - a nutritional supplement to promote healthy heartsWith "Wellness at heart", BASF will be showcasing another concept with health-promoting properties at Vitafoods. Clinical studies have shown that plant sterols, when combined with a healthy diet and lifestyle, can help lower the blood's cholesterol level. With the nutritional supplement availablein 60-ml bottles,BASF offers a convenient solution in the form of a milk drink.

      BASF recently acquired Equateq Ltd., a global leader in the manufacturing of highly concentrated omega-3 fatty acids. With the acquisition, BASF extended its portfolio of omega-3 products for the pharmaceutical and dietary supplement industries with a new offering of highly concentrated omega-3 fatty acids. Equateq, now part of BASF, will present its portfolio atbooth 1272.

      About Human Nutrition

      BASF is a leading supplier for all human nutrition markets including food, beverages and dietary supplements.BASF offers products, concepts and solutions to satisfy all dimensions of consumer demand forwell-being:taste, effect, convenience and emotional perception.BASF is your preferred partner for modern nutrition, we offer health ingredientssuch as vitamins, carotenoids, sterols, CLA and omega-3 fatty acids, and food ingredientslike emulsifiers, whip toppings, aerating agents and enzymes as well as processing aids for beer and wine.Furthermore BASF combines technical service, application know-how and scientific & regulatory expertise to meet the highest demands and to deliver best value and innovations.Formulations based on outstanding quality produced with modern, state-of-the-art technologies are a key strength that has made BASF a global leader in the industry.BASF also offers comprehensive sustainabilityand traceabilitysolutions throughout the value chain, from ingredients to consumer goods.Further information can be found at www.newtrition.basf.com.

      About BASF

      BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success, social responsibility and environmental protection. Through science and innovation we enable our customers in almost all industries to meet the current and future needs of society. Our products and system solutions contribute to conserving resources, ensuring healthy food and nutrition and helping to improve the quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of about €73.5 billion in 2011 and had more than 111,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet atwww.basf.com.